Importance of Headlines

September 26, 2014

Headlines have to work as optical magnets, drawing the readers’ eyes so they don’t miss any interesting news. They also have to convey the main content of the article and generate a desire to read it. So what is it that makes a good headline? the old newshound at the corner desk knows: a simple, straightforward idea that is positive and specific – expressed with a vivid verb in an active form, using short, simple words.