A simplified mathematical approach divides any format into thirds – left to right and top to bottom – under the […]
Headlines have to work as optical magnets, drawing the readers’ eyes so they don’t miss any interesting news. They also […]
Layers are much like pieces of clear film that you could place on a table. The layers themselves are clear, […]
The most important is contrast, which creates a dynamic and exciting form and a way into visual arrangements. Balance prevents […]
The psychological properties of color depend highly on a viewer’s culture and personal experience. Many cultures equate red with feeling […]
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