Monthly Archives: October 2014


The Law of Thirds

A simplified mathematical approach divides any format into thirds – left to right and top to bottom – under the assumption that the intersection of these axes will be points of focus by the brain. As a format’s horizontal and vertical measurements become more exaggerated relative to each other, the thirds that are produced become […]

Impact of the variation in grid and the problems that designer may face when creating a layout.

A grid is truly successful only if, after all the problems have been solved, the designer rises above the uniformity implied by its structure and uses it to create a dynamic visual narrative of parts that will sustain interest page after page. The greatest danger in using a grid is to succumb to its regularity. […]